We go deep to unlock marketing insights and deliver measurable data.
We bring the right people together to help design unique marketing ideas that drive transformation.

ADDITIONAL MARKETING SERVICES

01

Riskiest Assumptions

This stage focuses on determining which assumptions if invalidated, will kill your idea? To minimize risk and costs, we help you find out if your Riskiest Assumptions are true, as soon as possible. This is primarily based on ranking your assumptions to determine which one you need to investigate with a product or solution experiment.

The Problem

This determines if the problem is important enough to be solved, it is necessary that assumptions are made about the target customer segment.

The Solution

For the solution to solve the problem successfully, how do we understand what the value proposition assumptions are?

The Implementation

For the implementation to be successful, it is necessary that together we understand the technical assumptions about the products or solutions that will be marketed.

02

Product/Solution Experiment

With a product or solution that is going to solve a know problem, we go a step further and determine how we can test the target market. Do they really want this? Do they really care?

Landing Pages

Well designed and crafted landing pages that drive lead generation.

Creatives that Sell

What creatives can we come up with that help drive leads to our products or solutions?

03

Customer Journey Experiment

Building a customer journey roadmap is critical to any marketing campaign for a product or solution. We will determine the steps that your customers will take from the begining to the end.

Understand the Workflow

A successful customer journey experiment allows us to determine any potential issues in out product or service offering lifecycle. This gives us time to make adjustments where and when needed.

04

Metrics

After the type of experiment to be run has been determined, you also have to decide what metrics you will measure. This helps validate the marketing campaign success.

Critical Components

All metrics should be specific, understandable, comparative and actionable.

Key Outcomes

Success can be derived from data that shows values related to number of clicks, conversions, views and visits. Other information can include number of visits.

05

Success Criteria

You can measure more than one metric but you can only select one metric that defines your experiment’s success. This stage allows us to qualify and/or quantify a successful outcome.

What success looks like

Primarily results in uncovering long-term product potential and being able to develop a roadmap to unlock that potential.

Expected Outcomes

This should help determine the criteria to validate assumptions, what successful validations look like and knowing the impact of metrics on those assumptions.