Reach your Customers

How are you going to reach your customer segment and “deliver” them your value proposition?

The channel that works best depends on the segment you chose.
The most common channels are:

  • Your Network (direct or referral)
  • Online Forums & Social media (search to find discussions on any given topic)
  • Meeting IRL (in stores, conferences, door-to-door, etc.)
  • Cold emailing
  • Aggregator websites or blogs
  • Business directories, job boards and freelancer sites

Remember that any channel is disposable and that you pick one that does not cost too much time or money to get you results.

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Benefits

The road to your Customers

With a clearly defined customer segmentation and value proposition, it's important to determine how we are going to reach them. This is often achieved through various forms of channels.

Channels driving Growth

Delivery channels are unique and key to delivering value to your customer segments. Each channel will have it's own metrics that will help determine its completeness and effectiveness.

Flexibility

Our approach to distribution channels is unique in the sense that we monitor each channel's performance and can immediately alter underperforming channels during live campaign. This provides instant results and not having to wait after the campaign to determine which distribution channels did not perform optimally.

This approach saves resources and shows immediate value to any marketing campaign.