Building relationships
How are you going to engage with the people who use your business product and/or solution? Once you have delivered your value proposition it’s time to learn from their experience, gather feedback and establish a relationship to help you in the validation of your business product and/or solution. This will help drive further growth, repeat customers and continuity in your business.
Because the approach we take is controlled and contained, there are only a few ways to do
this qualitatively:
- A follow-up meeting, phone or face-to-face (interview or open conversation)
- A follow-up email with a Call-to-Action (send a reply, fill out a survey, etc.)
If your business product and/or solution is digital, then you could also use a tool like Google Analytics to measure basic conversions and click events, or record user sessions with a tool like Hotjar to get more insights into a specific set of people you’d like to engage with, and the questions you want to ask them based on their actions.
Benefits
Customer engagement is one of the most important stages of your marketing journey as this involes acquiring feedback on your customers' value experience throughout the lifetime of acquiring to using your product or service.
Not only do you understand the value experience, but customer engagement also helps build and establish a relationship with your customers. This results in repeat purchases thereby increasing continuity in your business.
In digital products and services, customer engagement can be measured simply through conversions user sessions and other trackable events and patterns. This provides more insight to allow specific follow-up questions.