Target Customer Group

You deliver value simply by solving a problem or fulfilling a need that exists in a certain target customer group. In order for your business product and/or solution to scale, it’s important to look for specific characteristics that help define different customer segments from a larger group, that can either pay, receive or decide on your value proposition.

Start by defining who’s problem you are solving who you are providing value for?

  • What are their needs and what do they want to achieve?
  • What pain points are preventing them from meeting and fulfilling this need?
  • Which competitive advantages or gains would make it easier for them to achieve what they want?

Next, you decide which segment, from the larger group, will experience the most value from your business product and/or solution. But also, can you learn from them? Pick the most viable customer segment to work with and move on to the next step.

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Benefits

Market Research

Our industry experts conduct research that helps you plan the best way to get your product or service to the intended customer segment. This often covers aspects such as which reseller or retailers should carry your product or service and determining where your inventory will be held.

Analyze the Problem

In this problem solving step, you will want to figure out what the current customer segment problem is, what the problem looks like at this moment, and the urgency of addressing the problem. This will help feed and drive the marketing campaign.

Working with your Team

Once we understand the customer segmentation and problem to be solved, we then work together with your team to build the marketing campaign. This is based on all stakeholders aligning to the overall business goals and objectives that are then translated to marketing strategies and campaigns.