Retail

The Graft Xchange Company is the digital marketing partner to consider when choosing an agency simply because we first focus on understanding your brand and your products. This approach allows us to be objective and see both the risks and the opportunities. We understand the importance of the identity of your brand, mission and vision.

We do not completely change your brand positioning because customers already perceive your brand in a familiar way, especially if you have been on the market for a while. We rather focus on creatives that bring new perspectives to your existing products.

Our technological prowess gives retailers the power to understand the consumer better now more than at any other time in history. For example, you can now track consumer instore habits with people counters, in store heat maps and more to get a better idea for product placement, resource allocation etc. This is in addition to the digital capabilities that can will provide valuable and actionable insights to help continously grow your brand. We allow retailers to take the experience beyond the store (both online and in-store) with personalised engagement that brings customers back consistently.

A good in experience must be followed by an even better after-shopping experience for cross selling and upselling. Our campaigns turn one-time buyers into loyal returning fans and customers that bring others in to share their pleasant experience.